Leveraging identity resolution and machine learning to surface actionable customer insights that inform the right actions across the multi-channel journey to drive business growth.


Evolutionary GenAI

Unlock growth, mitigate risk, and prioritize the right digital investments.
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Arun Kumar

We’re always open to a chat and coffee to share our perspective.

Meet our Heros

Meet our Specialists

Innovation & Value Strategy

Bryan Dohmen

Senior Director, Strategy

I believe that a well-defined problem is halfway to being solved. As Senior Director of Strategy at Hero Digital, I have a passion for connecting with businesses and teams to explore innovative ways of enhancing customer engagement through superior products and services. I bring a unique perspective to strategic planning and execution and I enjoy navigating complex challenges to drive impactful outcomes. 


Arun Kumar

EVP, Data & AI

I believe organizations need to combine technology at scale with the power of human insight and empathy to develop meaningful, relevant, and experience-based relationships. I have led teams for some of the top agencies in the world including Wunderman Thompson and Publicis Sapient and helped build multi-channel touchpoints and direct-to-consumer strategies for brands like The American Red Cross, Bose, Carnival, Newell Brands, and TD Bank. 

Leading B2C and B2B brands claim significant results.

Never before have brands had access to so much data about their customers’ sentiments, desires and behaviors. Yet never before has the data been so siloed, disconnected and inaccessible. In the race to win customer spend and loyalty, brands must be able to recognize their most valued customers, and respond with personalized and seamless brand interactions — or risk rapidly losing to their competitors.

The winners will be those brands that have the best understanding of their own customers — those who can develop a rich and dimensionalized identity for every customer. Hero Customer Intelligence allows brands to know what a customer wants, and where they are in a defined buyer journey. We take a modern approach — not using surveys or assumptions, but using real customer data, identity resolution, and machine learning to generate powerful insights across all consumer interactions — web, mobile, in store, email, digital ads, contact centers and beyond — to deliver value for people and business.


Human Insights, Machine Powered

Effective analyses are about keeping human biases to a minimum and letting the data do the talking. Our custom approach minimizes the use of assumptions and lets our advanced ML algorithms surface what truly matters.


Identity Resolution

Customer information is fragmented, siloed, and incomplete. We created a unified ID management framework to solve that issue by taking all the disparate identifiers of an individual that may exist on multiple platforms, devices, and channels and attaching them to one unified customer record.


Action First — and Last

An insight that does not lead to action is an insight wasted. We ensure everything we learn ties back to concrete actions that drive measurable business success.


Full Lifecycle Execution

Customers behave differently across different stages of the journey – our algorithms account for that and provide you the intelligence to execute the ‘next best action’ at every stage.


Evolutionary and Revolutionary

We understand that customers and journeys evolve. Therefore, our algorithms evolve to keep pace. Our scalable approach allows us to rapidly deploy learnings from multiple clients to your specific problem, without the expensive upfront learning involved in building a model from scratch.

Our Impact
Increase in lead volume and 49% lift in conversion rates YoY for Amerigas
100 %
Increase in online application conversion rate with consumer mortgage products on Paid Search for Bank of Hawaii
0 %
Joe Harouni
“It’s vital to have a partner like Hero who will work with you to imagine omnichannel ideas that pull through the big north star to connect digital experiences, media, and marketing moments.”
Ruth Erickson, Chief Marketing Officer, Bank of HAwaii
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