Digital Wellness Customer Insights

The Digital Wellness Truth & Beauty Index uncovers what matters most to today’s wellness customers across each generation. Using Hero Digital’s proprietary framework, you’re able to see the hidden attributes that drive both brand choice and brand advocacy, so that you can place your customers at the center of your digital strategy. ​​

During this unprecedented time, people across every generation are taking control of their mental and physical health using new, transformational tools. Leading wellness brands are responding to new customer demands by creating transformational digital experiences.

In this unique category, brand advocacy is gained by empowering people to live their best life on their terms. To succeed, wellness companies must enhance people’s lives with digital experiences that make a meaningful impact. This begins with understanding what today’s wellness customers value most.

This report highlights important takeaways from four generations—Gen Z, Millennial, Gen X, and Boomers. Each generation has unique customer experience priorities, defined by what consumers say is important when choosing a brand and what people feel is important when recommending a brand.