Research report Patient experience
Loyalty in healthcare, post COVID-19
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The pandemic has redefined our habits across all facets of life, and healthcare is no exception. How are patients responding to this change?
In a survey conducted by Hero Digital, only about half of patients reported feeling loyal to their current provider. This uncovers a potential audience of about 25 million who will be searching for a provider who can give them a seamless, integrated patient experience.
Across healthcare relationships, only about 50% of patients feel loyal to their regular providers.
While younger and more urban patients were already open to switching providers pre-pandemic, COVID-19 has acted as a general accelerant.
Patients who are the most at risk following COVID-19 disruptions are the most influenced by availability and technology offered by their doctors.
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