The Cookieless Future Impact Report Health & Wellness Cookieless Future
In this new era of privacy, every brand is now a data company.
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Embrace privacy to create a powerful and secure customer intelligence ecosystem.
Healthcare and wellness companies, trusted with valuable personal information, must ensure that the data they collect is secure or risk losing a customer forever.
Every healthcare company must comply with the Health Insurance Portability and Accountability Act (HIPAA), a federal law that requires the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge.
On top of that, marketing strategies that rely heavily on third-party cookies are disappearing. Serving targeted ads and personalized content to prospects and customers is going to be challenging.
Gaining consent through contextual privacy is paramount in this unique sector. Increased cybersecurity attacks are also placing pressure on healthcare companies to tighten up their privacy guidelines.
By carefully leveraging customer data, leading health and wellness companies are delivering a connected omnichannel journey that merges patient needs with advanced technology.
Hero Digital’s Health & Wellness Cookieless Future Report highlights new, genuine ways to collect data and gain customer insights.
Cookieless Health & Wellness Solutions
Replace third-party cookies
Contextual advertising, data co-ops
Get first-party data
Anonymous identity resolution with enriched data, such as FullContact Unified ID
Maximize first-party data
A Patient Data Platform to ingest data, segment users, and personalize the patient experience
We distill the simple truth to create a beautiful future.
Hero Digital is a leading independent digital transformation company born in California at the intersection of business, design, and technology. Our purpose is to distill the simple truth to create a beautiful future — a customer experience future that is good for people and business. Hero Digital’s holistic process and integrated methods help leading brands like Comcast, Twitter, U.S. Bank, Salesforce, Sephora, Jefferson Health, The Robert Wood Johnson Foundation, and TD Ameritrade Institutional achieve growth.