FINANCIAL SERVICES REPORT The Generation Game
Optimizely and Hero Digital's guide to the greatest wealth transfer in history
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The generations do not bank the same. How can banks continue to connect with their existing, aging customer base while also attracting new, younger customers?
Presented by Hero Digital and Optimizely, this financial services research report examines several attributes, including trust, convenience, ease of interaction, and connection, to identify what is essential for banks to remain competitive, set them apart from their competition, and—most importantly—how these expectations differ by generation.
Gen Z is just starting out on their financial journey and looking for a trusted brand to help them navigate.
Millennials have grown up heavily influenced by tech companies and expect the same convenience from their banks.
Having experienced multiple financial recessions and scandals as adults, Gen X may be naturally more skeptical of banks.
Boomers are generally satisfied with the status quo and need to know they’re being protected, taken care of, and considered.
More research and perspectives
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