Platinum Adobe Partner with 300+ projects delivered

We build Human Centric Journeys that are good for people and business.

Hero Digital has created a comprehensive solution that is driven by customer and business outcomes, rather than just an implementation of technology. The solution holistically solves both the challenge of disparate data sets throughout an organization and disjointed customer experiences across multiple touchpoints.

Hero Digital starts with the data. Customer Data Platform (CDP) solutions will assign a unique identifier within their own silo. Hero’s approach extends the data layer with a unique customer identifier that is threaded throughout all of the data. This orchestrates the data collection and usage across every possible source and maps it back to the same individual. This sets the baseline for all of the necessary marketing ingredients that Hero Digital utilizes to deliver a 360-degree view of a customer across all current and future segments and channels.

With this foundation, marketers can finally join up all the silos of data — and break down the silos of thinking within an organization. The result is a holistic approach that aligns all disciplines within the organization on a common goal in which data is informing every step of the solution and decision-making process. This enables each team to deliver their best work to drive better business outcomes:

• For Data Professionals: More alignment and involvement with the marketing and product teams
• For Creative: Reduced contention around design and feature direction, and access to data to support and justify key design decisions
• For Technology: Flexible solution that works within the current technology stack, and platform-agnostic to allow future capabilities to plug in easily
• For Marketing: Better insights and personalization of content, alignment of marketing KPIs to financial results, quicker financial measurements of results, and an authentic brand relationship with customers