Atlantic Health System
Making Healthy Easier for Consumers and Providers
We helped Atlantic Health System—one of the largest non-profit healthcare networks in New Jersey—create better outcomes for both patients and providers by building a seamless digital experience that makes it easier to access compassionate care.
Improved website engagement with a more intuitive navigation, increased page load speeds, and a perfect accessibility score
Delivered more relevant search results by integrating location, provider, and service data, powered by machine learning
Streamlined content management to reduce manual updates and ensure that critical health information remained consistent and up-to-date
Strengthened the technical architecture of the site by better integrating digital asset management with dynamic media and reducing server loads
Compassionate healthcare starts by anticipating patient needs across the user journey.
Challenge
Because they were using disconnected legacy systems and an outdated information architecture, Atlantic Health System was struggling to provide a cohesive and compassionate digital experience.
As an organization that strives to always place the patient at the center of their care model, they knew they needed to use the power of their digital ecosystem to improve the healthcare journey—from information on routine care to the most cutting-edge treatments.
Solution
With the help of Hero Digital’s team of digital healthcare experts, Atlantic Health System completely overhauled both the front-end patient experience and the back-end systems and data—enabling them to deliver personalized experiences at scale.
The new homepage shows off Atlantic Health System’s updated design system and brand messaging framework, built to showcase their mission to serve their community by providing compassionate, personalized care to diverse populations.
The main navigation reveals a site structure based on patient needs and informed by historical data—with a mix of task-based links and new content discovery opportunities.
A peek under the hood showcases an Adobe Experience Manager content management framework that allows Atlantic Health System to move from a labor-intensive, static model to a smart, automated system. This shift streamlined the content management process, saving valuable time and ensuring that critical health information remained consistent and up-to-date across their platform.
Finally, to ensure that the site stays relevant and engaging, we provided a governance framework aimed at reducing errors and redundancies while supporting better decision-making by providing clear content goals and guidance at a granular level.
Takeaway
Today’s healthcare consumers demand seamless experiences that meet their needs at every step along the way. For Atlantic Health System, creating an integrated, customer-focused digital ecosystem means they can spend more time focusing on delivering impactful experiences that support both patient engagement and professional healthcare excellence.
Services
Research and Insights
Experience Strategy
Digital Business Strategy
Technology Platform Planning
Experience Design and Build
Innovation Strategy
Content Strategy and Creation
Monetization and Data Strategy
Product Roadmapping
SEO Optimization
Email Platform Optimization
A solution that defines best-in-class digital transformation for the #2 hospital in America.
Interactive Heart Risk Assessment
In honor of Heart Health Month, Atlantic Health System sends an email campaign leading to a short onsite quiz that increases awareness of individual risk factors for heart disease.
This year, they wanted to create something more engaging and interactive. We’ve re-imagined our existing Marketo quiz template into a custom AEM experience built from the ground up.
Our redesigned quiz’s reactive animations, color, and warm illustrations aim to remove fear and inspire a sense of care throughout the user’s journey.
Let’s Get to Work