Health & Wellness Cookieless Future
In this new era of privacy, every brand is now a data company.
Embrace privacy to create a powerful and secure customer intelligence ecosystem.
Healthcare and wellness companies, trusted with valuable personal information, must ensure that the data they collect is secure or risk losing a customer forever.
Every healthcare company must comply with the Health Insurance Portability and Accountability Act (HIPAA), a federal law that requires the creation of national standards to protect sensitive patient health information from being disclosed without the patient’s consent or knowledge.
On top of that, marketing strategies that rely heavily on third-party cookies are disappearing. Serving targeted ads and personalized content to prospects and customers is going to be challenging.
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Gaining consent through contextual privacy is paramount in this unique sector. Increased cybersecurity attacks are also placing pressure on healthcare companies to tighten up their privacy guidelines.
By carefully leveraging customer data, leading health and wellness companies are delivering a connected omnichannel journey that merges patient needs with advanced technology.
Hero Digital’s Health & Wellness Cookieless Future Report highlights new, genuine ways to collect data and gain customer insights.
Replace third-party cookies
Contextual advertising, data co-ops
Get first-party data
Anonymous identity resolution with enriched data, such as FullContact Unified ID
Maximize first-party data
A Patient Data Platform to ingest data, segment users, and personalize the patient experience
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