Salesforce: Sharing the Dreamforce
Experience with 10 Million Site Visitors

Migrating to Adobe AEM while Planning Dreamforce

Salesforce came to Hero during a time of need — the company was working toward migrating its website to Adobe Experience Manager, and also preparing for Dreamforce, the largest software conference on earth. Salesforce needed Hero’s senior engineering and consulting team in order to guide the overall migration effort, and also to launch a live streaming site in time for the big event. The rich media from Dreamforce is critical for engaging the user audience who attends the conference virtually from their homes and offices throughout the world.

Creating a Searchable Video Experience

In order to build the live streaming “companion experience” to the physical tradeshow, we applied new information architecture that enabled categorization and tagging of nearly 2,000 pieces of media, along with the archive of more than 5,000 evergreen videos. Each piece of content was categorized by Activity, Track, Theme, Industry, Product, and Role. We then built a user interface for content discovery that allowed users to browse and search for content based on these data dimensions. Because of the globally distributed user base and the massive concurrency during the week of Dreamforce, we developed a multi-layer caching system using the native caching within AEM as well as the CDN used by Salesforce and its video provider, Vidyard.


  • 100,000 concurrent requests

  • 10,000,000 site visitors

  • 0 down time

Implementing a digital asset management system that saves time and money.
Taking the Dreamforce experience global.
Building a tool that makes software releases seamless.
Redesigning to streamline eCommerce and boost revenue.
Connecting 25,000 Lean In Circles across the globe.
Cutting bounce rate in half.
Integrating an acquisition and site update in one effective re-brand.
Keeping conference-goers connected, around the world and through the year.
Building a web experience to support new products and an IPO.
Designing features and workflows to make an analytics tool useful to all business users.
Designing a more personalized B2B experience.
Re-envisioning the customer experience across product lines.
A customer community that supports the country's charter schools.
Broadening the user experience to reach more customers.