How to turn a data driven strategy into dynamic experiences: Recorded webinar
Marketers want to reach customers with 1:1 messages on a multitude of devices, but have siloed data that doesn’t allow […]
Data & Analytics
What does “data-driven” really mean?
In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a
3 critical questions analysts aren’t asking their stakeholders with Aaron Maass
It’s a familiar scene: you’re in a meeting, and someone projects a dashboard with graphs of your marketing campaign outcomes.
How to make your people more data-driven
Deep dive, synergy, move the needle – the marketing industry is filled with buzzwords that sound good but aren’t accurate.
Data-driven marketing insights start with collaboration
Part of the problem is that most of the big analytics solution providers promote a misperception that generating these all-important
How data analytics bring power to your content strategy
A robust content strategy includes data analytics in its foundation. Knowing specifically who, when, where, and how much content your
Combatting content blindness: How to use data to create better content
Marketing organizations are increasingly more effective in creating targeted and personalized content. Using data and insights about each user, we
Three design decisions that set the stage for analytics and optimization
When people talk about web design, they usually mean visual design–what does the site, app, or email look like? Is