What We Did

Pure Storage needed a new CMS, but also wanted to re-think how it used its digital platform to both create meaningful customer experiences and measure the efficacy of its marketing efforts. The Hero Digital team established a new web style guide, built out the site on Adobe’s AEM platform, and launched it ten days before the Pure Storage IPO in 2015.

And that was just the beginning. Pure saw its investment in the Adobe platform as a foundation upon which it could build out a new approach to product marketing. The Hero Digital team helped to enable that shift, defining a roadmap that enabled Pure to personalize content, track and measure the success of that content, and become more efficient with marketing spend.

Pure Storage homepage header with tagline

Our Impact


Adobe Marketing Cloud Solutions


Satmetrix-certified Net Promoter score (industry average 16)



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