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Case Studies

A site built in the spirit of service

Lions Clubs International

Helping the world’s largest humanitarian service organization reach the next generation of volunteers—and grow its global impact.

With 1.4M active members in 195 countries, Lions Clubs International needed a digital presence to empower people throughout their service journey.

Inspiring volunteers around the globe

Always-There Member Hub

We created an online destination to motivate prospective members to join, encourage existing members to share stories, and support the unique needs of each individual club.

Sharing Service

Lions members are full of proud stories about their service—so we made it easy for them to share content and used that content to inspire visitors to take action (e.g. join a local chapter, make a donation).

Resource Center

Our solution enables each of their 47k clubs to customize content to the needs of their local chapters and projects with the ability to create individual club pages and an extensive Resource Center for members. It also seamlessly integrates with MyLion app and social.

Tech Platform

Acquia Drupal

Architected to support the global scale of LCI with search functionality and content authoring capabilities across 12 languages.


Lead generation, capture, and nurture activities now come from a single source of truth.


Integrated directly into donation form to streamline donation processing.


Custom development efforts were required to enable complex search and filtering of robust available in the Member Resource Center.


The new site immerses both members and non-members in the experience of service. It is fully scalable, accessible, and highly customizable—and unlike any other humanitarian organization’s digital experience.

+40% increase in new member inquiries
+273% increase in website traffic
Win Acquia Engage Award: "Leader of the Pack" in Non-Profit/NGO
Hero’s thoughtful balance between strategy & creative helped deliver a new experience that can grow with members' evolving needs
Patrick Rodwell, Head of Global Marketing, Lions Clubs International

Truth is the customer reality. Beauty is in the brand response.