A site built in the spirit of service
Helping the world’s largest humanitarian service organization reach the next generation of volunteers—and grow its global impact.
With 1.4M active members in 195 countries, Lions Clubs International needed a digital presence to empower people throughout their service journey.
Inspiring volunteers around the globe
We created an online destination to motivate prospective members to join, encourage existing members to share stories, and support the unique needs of each individual club.
Lions members are full of proud stories about their service—so we made it easy for them to share content and used that content to inspire visitors to take action (e.g. join a local chapter, make a donation).
Our solution enables each of their 47k clubs to customize content to the needs of their local chapters and projects with the ability to create individual club pages and an extensive Resource Center for members. It also seamlessly integrates with MyLion app and social.
Tech Platform
Acquia Drupal
Architected to support the global scale of LCI with search functionality and content authoring capabilities across 12 languages.
Eloqua
Lead generation, capture, and nurture activities now come from a single source of truth.
Stripe
Integrated directly into donation form to streamline donation processing.
WebDAM
Custom development efforts were required to enable complex search and filtering of robust available in the Member Resource Center.
Impact
The new site immerses both members and non-members in the experience of service. It is fully scalable, accessible, and highly customizable—and unlike any other humanitarian organization’s digital experience.
| +40% | increase in new member inquiries |
|---|---|
| +273% | increase in website traffic |
| Win | Acquia Engage Award: "Leader of the Pack" in Non-Profit/NGO |
Hero’s thoughtful balance between strategy & creative helped deliver a new experience that can grow with members' evolving needsPatrick Rodwell, Head of Global Marketing, Lions Clubs International
