Close up of Belkin product with logo

After rolling out a new global brand in 2015, Belkin International needed a way to organize digital assets and impose consistent guidelines across 32 offices. Belkin came to Hero Digital for help with a new digital asset management system, and support identifying and operationalizing common workflows across various marketing projects. Working with key stakeholders, we defined six common project types and 22 individual workflows across them. The team also developed a tagging taxonomy to ensure consistent naming of assets, and helped implement an approval process across workflows to ensure consistency. The Hero team then customized and deployed an AEM Assets (Adobe Experience Manager Digital Asset Management) system for Belkin International.

Full desktop screen shot of Belkin

Our Impact

52,000

assets migrated & searchable

32

offices across 3 global regions

22

custom workflows

6

unique project types

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