#PTW18: Hero Digital Panel

AI and Machine Learning: Impact on Customer Experience

How will the coming maturity of AI and machine learning impact customer experience?

AI and machine learning are still just peeking over the horizon, but it’s remarkable how much businesses will able to accomplish in the next couple of years simply by rethinking their approach to customers, data, and existing content. And, most of the work to come is foundational. For many organizations, this effort is already underway, but for others, they’ll face a more transformational approach to updating or overhauling existing processes and approaches. The time for change is now.

Brands that want to compete in the future must take the right steps to prepare for AI and machine learning as they rapidly mature. It will be the competitive advantage that allows brands to win by delivering better, more personalized content that improves customer experience.

In this Philly Tech Week panel event, join Hero’s leadership team as they explore the potential changes AI can make to the CX landscape. Whether you’re a marketer, a technologist, or just a discerning consumer, you’ll walk away with insights into the new standards and expectations of the business/customer relationship. 

Date: Tuesday, May 1
Time: 6-8pm
Admission: Free
Location: Hero Digital’s Office: 10 Shurs Lane, Philadelphia, PA (use Station St. entrance)
Questions: Contact ashley.kinder@herodigital.com with questions or if you need special accommodations

Our Panelists

Danielle Rossi

Danielle Rossi, Vice President Client Services, Hero Digital

A 360 viewpoint. Danielle is a tenacious strategist who truly enjoys meticulously crafting original customer experiences that not only precisely connect consumers with companies – but that are also rooted in shared and mutual benefits. Danielle has made great contributions on brands such as Comcast, Mountain Dew, Guitar Center, Citi Bank, Honda, and Levi’s – driving integrated programs that work to bridge all gaps between businesses and their complex customers.

Robert Fisher

Robert Fisher, Vice President Creative Director, Hero Digital

Over the past 20 years Robert has helped companies succeed by creating innovative branded customer experiences in digital and print media. He’s a visual thinker with a focus on thoughtful design, simplified communications, visual storytelling, and engaging graphic design forming a dialog between “what if” and “what’s possible.” He has provided design and consulting services to brands, such as: Martha Stewart Living Omnimedia, Gucci, Prada, Subaru, David’s Bridal, Valspar Paint / Lowe’s, AOL, Verizon, United Airlines, and, Bank of America.

jamie schissler

Jamie Schissler, Vice President Strategy & Analytics, Hero Digital

With 20 years experience, Jamie delivers transformational digital, data, technology, and business strategy to leading brands. He has extensive experience working with Fortune 1000 organizations and senior-level executives to craft, measure, and optimize mutually beneficial customer experiences that drive revenue. Past brands include: Mercedes-Benz USA, MGM Resorts International, Kellogg’s, Verizon, State Farm, and Visa.

Sasha manages and mentors our .Net and PHP web development teams to create cohesiveness and efficiency across all the back-end technologies we utilize for our clients. He also works closely with our Managing Partners to build strategic and sustainable technological processes

Sasha Pfandt, Vice President Technology, Hero Digital

As a two-time Sitecore MVP, Sasha has built, mastered and developed enterprise CMS solutions for almost 20 years. He oversees and mentors .Net and PHP web development teams to create cohesiveness and efficiency across all back-end technologies. Sasha has worked with brands like Mazda, Verizon, CBRE, ESPN, EcoLab, Epson, ATP, Qualcomm, Energizer, and others, consulting them on enterprise content management needs and digital marketing automation.

About Philly Tech Week

Philly Tech Week is a week-long celebration of technology and innovation happening throughout the Greater Philadelphia region.The 8th annual Philly Tech Week will happen April 27 through May 5, 2018. Never been to Philly Tech Week? Check out 2015’s recap video.