Wonder Women in Analytics: Diversifying the Face of Data

17 Jan 2018, Ashley Bernard

Group of women laughing together


Gender representation in STEM is a frequently discussed issue, however very few know that data science leads the pack with nearly half of all analytics professionals identifying as women. Gender diversity in analytics doesn’t have a pipeline problem, it has a visibility problem. Underrepresentation of women at industry conferences has shaped a false narrative that there are few women working and contributing in this field.

On November 29, 2017, Hero assembled a powerhouse group of women leading and growing in the analytics realm for a panel discussion titled, “Wonder Women in Analytics”. This inaugural event sought to create a safe, inclusive environment where women in analytics could connect, empower each other, and discuss actionable tactics to get their voices heard and contributions recognized.

When more diverse voices are seen and heard, it benefits the community as a whole.

Hero representatives at Wonder Women in Analytics
L-R: Ashley Bernard, Sue Metzger, Michelle Noonan, Nikki Maloney-Ballard, Casey Pearson


Sue Metzger – Professor of Management Information Systems (MIS) at Villanova
Michelle Noonan – Analytics Team Lead at Seer Interactive
Nikki Maloney-Ballard – Director of Analytics at Hero Digital
Casey Pearson – Marketing Analyst at Hero Digital
With Ashley Bernard, Hero’s Marketing Communications Specialist, serving as moderator.

In case you missed it, below are some of the highlights and a full recording of the panel.

In reality, there are just as many women as there are men in the analytics field. How can women in analytics best advocate for themselves?

What role does mentorship play in a career journey?

How can senior leaders help empower and elevate women in analytics?

For more highlights from the event and to share your own experiences in the field of analytics, visit the event tag and follow us on Twitter.