There are hundreds of articles out there with basic advice for social media, but what we’ve discovered in conducting audits and optimizing social media for clients is that each platform is remarkably different. What works on Instagram doesn’t translate to Twitter, and what works well on Twitter really only works well there. Following are three tricks we’ve found to be instantly successful in boosting likes, retweets and followers on the Twitter machine.
Know When Not To Hashtag
Hashtags can be really useful on Twitter, they’re how people search, and attaching your brand to an appropriate hashtag, or a trending one that fits, is great. However, not all hashtags were created equal. They can be distracting, or feel like you’re trying too hard to get attention, or come off like you’re connecting your brand to a trending topic inauthentically. You can be bold and even put out a few tweets with no hashtags at all! It makes it feel like a person is tweeting, as opposed to a bot. When you do use a hashtag, limit it to two per tweet, max, and put them at the end (after the URL if you’re linking to something).
Keep Followers by Tweeting … Less
Ever notice how you’ll get new followers and then lose a dozen of them all at once? That’s called follower remorse and it’s real. After getting new followers, you have to establish that you respect their feed and won’t be binge-tweeting into it. This is especially relevant advice for brands that have just gotten a bit of press attention. If you’ve just gotten a media mention you are now officially out of Twitter-follower-acquisition mode and in Twitter-follower-retention mode. Be selective with how often you tweet — fewer, better tweets will serve you best right now.
Get with the GIFs
We’ve found that tweets with GIFs outperform those without by about 50%. They’re more likely to be retweeted too, which is a better boost for your brand than just a like. Be warned, the GIFs need to be high quality — a good way to ensure this is to type in illustration or drawing next to the search term in Twitter’s GIF library. Here’s a good example from our own Twitter feed (note the appropriate use of a hashtag, too):
— Hero Digital (@HeroDigitalHQ) December 6, 2016