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How to Achieve Customer Loyalty Through an Omni-Channel Approach

07 Aug 2018, Carl Agers

Three individuals looking at their phones

Today, the customer journey spans from mobile apps and websites to TVs and physical experiences. Customers expect to be able to move naturally between channels, online and off, as if there were no separation between experiences in store and online. For a brand to thrive in this environment, it must take a holistic approach, bridging any gaps in the customer experience. While increasing channel diversity makes this mission complex, companies that rise to the challenge will reap the rewards…

 

Read the full article How to Achieve Customer Loyalty Through an Omni-Channel Approach on Loyalty360, the online home of Loyalty Management magazine.