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News & Perspectives

Welcoming Arun Kumar, SVP, Data & Insights

Hero Digital, the leading independent customer experience (CX) company, today announced the appointment of Arun Kumar as SVP, Data & Insights.

Arun will evolve Hero Digital’s data & insights strategy and capabilities in service to the company’s commitment to creating meaningful customer experiences. He will lead data strategy for Hero’s most complex clients to uncover CX opportunities that unlock new value and drive client business results. 

Arun joins from Wunderman Thompson New York, where he served as Co-Chief Data Officer, overseeing the their data and analytics practice. Arun worked with clients such as Bose, Carnival, Newell Brands, and TD Bank to create multi-channel personalized experiences from customer insights.

“We welcome Arun and his talent to drive Hero Digital’s analytics practice to deliver more customer loyalty and business growth to our clients. Arun’s deep knowledge and expertise in leading data and analytics for many of the world’s top brands will better serve our clients.” — Patrick Frend, President, Hero Digital.

“I’ve admired Hero Digital’s commitment to data and finding the intersection between customer and business truths that inspires thoughtful human experiences. I’m thrilled to be joining Hero and can’t wait to get started.” — Arun Kumar, SVP, Data & Insights, Hero Digital.

Prior to Wunderman Thompson, Arun served as Global Head of Analytics at Publicis OneTeam, managing end-to-end analytics for brands like Citi. Arun also co-created the modeling algorithm behind online business valuation service Bizequity’s small business tool. He has also held data science and analytics roles at Razorfish and Advanta.

Arun will be based in Hero Digital’s New York office and report to Hero Digital President, Patrick Frend.

About Hero Digital

Hero Digital is a leading independent customer experience company born in California at the intersection of business, design, and technology. Our purpose is to bring moments of Truth & Beauty into people’s lives by creating customer experiences that are good for people and good for business. Hero Digital’s blended teams help Fortune 500 companies like Comcast, Oracle, Twitter, U.S. Bank, Salesforce, Sephora, UnitedHealthcare, and TD Ameritrade Institutional invent, transform, and perform to deliver new brand and business value. To work with Hero Digital or learn more, visit www.herodigital.com