The wave of change in B2B customer experience is coming. B2C brands have discovered the demand for human-centered products and marketing, and now it’s time for B2B companies to realize that people are also behind their user journeys. B2B CMOs need to identify customer truths and respond with new innovation opportunities, transformed digital experiences, and a modern marketing ecosystem. Hero Digital is stepping up to meet that demand. As we enter the second half of the year, we’re thrilled to announce some big news: Bulldog Solutions has joined the Hero Digital team!
Curiosity and courage. Founded in Austin in 2003, these two principles have guided Bulldog to become an award winning B2B marketing services agency recently recognized by Forrester as a strong fit for B2B CMOs seeking strategic omni-channel marketing partners. With their help, their clients like Oracle, Comcast Business, Zebra Technologies, TD Ameritrade, Symantec, and Heartland Payment Systems stand out in a sea of B2B sameness.
Together, Hero and Bulldog are the perfect partner for the B2B CMO, who we believe needs a B2B-specific partner to achieve disruption. B2C customer experiences are simply not the same as B2B customer experiences. As B2B CMOs navigate a highly considered purchasing decision, they will select a partner with experience, specificity, and depth. They should expect nothing less from the CX partner that they depend on to help grow their business.
In an AT Kearney survey on B2B companies, those who provide a personalized journey generate 2x the revenue growth of those who do not. In that same survey, it was shown that converting single channel customers to omnichannel increases their spend by 21%. The data is clear. B2B companies who fail to provide a consumer-like experience – one that is cross channel, human-centered, and personalized – will not keep pace with their competitors. Adding Bulldog’s depth of expertise in creative campaigns, content strategy and creation, and martech and operations management to Hero’s breadth of CX services means that together we can deliver the unique, human-centered approach that enables the B2B CMO to compete in the digital economy.
The choice to bolster our national presence with a stronghold in Austin was no accident. Austin has been on the rise for the past decade, becoming a hub for creativity, technology, art, and futurism thanks in part to SXSW. It has also become a rising innovation center, attracting over $1.3B in venture capital in 2018. Forbes named Austin the “#1 city of the future,” and we absolutely agree with that prediction. Equidistant from the coasts, we will continue to grow the Austin team to facilitate even better service for clients anywhere in the country.
Over the years, Bulldog’s founder Rob Solomon and CEO Randy Watson have established an impressive organization with skilled marketing specialists at the helm. We are excited to welcome their talented staff, who share our entrepreneurial spirit and mix of dedicated work ethic with genuine personal connection. Joining these teams together provides more opportunities to accelerate business growth for both Hero and Bulldog clients with the compelling creative, personalization through customer data, and seamless omni-channel touchpoints that will disrupt B2B industries.
Please join me in welcoming the Bulldog Solutions team to Hero Digital!
CEO, Hero Digital
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Image credit: Diana Blinkhorn