Hero Digital, a leading digital customer experience (CX) company, and FullContact, the industry leader in consumer Identity Resolution as a service, today announced their partnership to provide clients with new capabilities to recognize and enrich anonymous website and mobile app visitors.
Leading brands have embraced the end of the 3rd party cookie and the necessity to align to a more modern and responsible approach to identification and personalization. FullContact’s person-centered Identity Graph has over 50 Billion identity fragments encompassing personal and professional identities and hundreds of marketing attributes to recognize real people in the moments that matter.
Kevin Lazorik, Senior Vice President at Hero Digital, said “We are thrilled to be working with the team at FullContact. Their person-first approach to personalized experiences establishes trust with customers and prospects. In a world without 3rd party cookies, brands must recognize the necessity to respect user’s privacy while tailoring experiences that are meaningful.”
“The Hero Digital/FullContact partnership is a powerful combination,” said Kurt Hawks, FullContact CRO. “FullContact’s real-time, privacy-safe Identity Resolution, our robust Person-Centered Identity Graph, and our understanding of omnichannel marketing are uniquely suited to amplify Hero Digital’s ability to unlock new value through truly great customer experience while creating new opportunities through design and technology.”
Hawks continued, “This is more than just a technology partnership, we have the same fundamental values and believe that the success of brands is built on authentic relationships and trust. FullContact’s focus on building trust between people and brands aligns with Hero Digital’s industry-leading position of creating experiences of truth and beauty that create value for people and businesses. Providing the best experiences is dependent on being able to recognize your customers the moment they’re engaging.”
FullContact is a privacy-safe Identity Resolution company building trust between people and brands, while also putting people and brands in control of their information. Their patented identity graph enables accurate, secure Identity Resolution for more than one billion people globally. FullContact delivers the capabilities needed to create tailored customer experiences by unifying data and applying insights in the moments that matter. FullContact is headquartered in Denver, with offices in Boston, San Francisco, Dallas, Miami, and Kochi, India. For more information, please visit www.fullcontact.com.
About Hero Digital
Hero Digital is a leading independent customer experience company founded in California at the intersection of business, design, and technology. Hero Digital works with the C-Suite of the Fortune 500 to drive transformational business growth through superior customer experiences that deliver brand and consumer value. A trusted advisor to the world’s best brands like Comcast, U.S. Bank, Twitter, Salesforce, Sephora, and TD Ameritrade. For more information, visit www.herodigital.com.