Hero Digital is honored for its customer experience work with Cedars Sinai and UNC Health.
Hero Digital is honored to announce that we won multiple eHealthcare Leadership Awards for our innovative work with Cedars Sinai and UNC Health.
The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives, highlighting the role of digital communications in achieving healthcare organizations’ business objectives.
During a special awards presentation at the 27th Annual Healthcare Internet Conference (HCIC), Hero Digital was awarded:
- Best Internet Home Page: Distinction: Cedars Sinai
- Best Mobile Website: Distinction: UNC Health
- Best Site Design: Platinum: UNC Health (Healthcare system)
Consumer segmentation was critical for Cedars Sinai. Hero Digital created behavioral archetypes that were repeatedly tested and validated throughout the design process. Hero Digital built a clean, modern, scalable design system, as well as upgraded and rebuilt the infrastructure on Adobe Experience Manager.
While working with UNC Health, Hero Digital developed a new information architecture to better meet consumer expectations and mental models, scaled the taxonomy used for Find a Doctor across the site to dynamically serve relevant content, and redesigned their digital brand, creating a thoughtful, accessible, and extensible design system.
The eHealthcare Leadership Awards draw around 1,000 entries annually and exclusively recognize the best websites and digital communications of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives.
Earlier this year, Hero Digital was recognized as the “Customer Experience Innovator of the Year” for the second year in a row in the 6th annual MarTech Breakthrough Awards program. Additionally, Hero Digital was named Optimizely’s DXP Partner of the Year for the second straight year.