Connected Commerce for Retail and Consumer Goods

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Discover commerce strategies for serving people in today’s dynamic marketplace.

Hero Digital is proud to publish our Connected Commerce Playbook for Retail and Consumer Goods. This report helps business leaders enhance people’s lives through digital experiences.

Options continually expand for how, when, and where to shop. How well you serve people during every interaction—from initial research and order to delivery and support—will make or break their perception of your brand.

Sellers must connect with customers who are in constant motion. Wherever brands connect with people, it’s essential to remove friction and make products and services easy to discover.

By placing people at the center of your strategy, your commerce ecosystem expands naturally, gaining momentum as it grows. At every point of maturity, it’s critical to assess how well you’re serving people. Your present and future commerce objectives should aim to enhance their lives.

“86% consumers believe a brand’s shopping experience is as important as its products.”

— Salesforce

Serving the relevant shopping experiences people expect requires a cohesive commerce ecosystem that removes friction during every interaction. Strategy, data, design, and technology must work together in harmony.

Dig into this report to create value for people, scale globally, and integrate everywhere.

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