Brands have tremendous opportunities to solve for the frustrations travelers face before, during and after their journey.
How do you create travel experiences that can impact the most essential moments of a customer’s journey, while creating value in moments they never knew they needed?
Capitalize on excitement (pre-travel) and nostalgia (post-travel) by finding ways to amplify and connect over these organic, positive feelings. Strong visual connections over Instagram and other social media can prolong feelings of goodwill toward your brand.
Ensure a frictionless cross-channel experience from exploration to booking to checkout–and make it easy to customize the experience to give travelers greater control over their environment, entertainment, connectivity, and culinary preferences.
Use data and artificial intelligence to anticipate needs, address problems in real-time, and provide a personalized concierge for the full travel experience. How can digital experiences and other services mitigate travel pain points and create moments of delight?
Photo credit: Emma Dau, Unsplash
"Personalization doesn’t end at booking, in fact the journey is just beginning."
