The worlds of telecommunications and media seem to change daily and often with little notice. How do you create an experience that puts people in control?
People feel overwhelmed by fragmented platforms and content streams. To combat this, prioritize access to personally curated content, and give them control over payment model options.
Create opportunities for customers to participate in unique and immersive content, customizing their journey based on their own preferences.
Treat customer data with respect and deliver value, relevance, and convenience in exchange for information.
Be ready for 5G networks' dramatic improvements in latency, capacity and reliability–which will open the floodgates for new types of content creation and consumption.
"The future of media and entertainment is data driven. OTT and 5G are expected to boost data consumption leading to more advanced AI, IoT devices, VR, and location-based services. Customer experiences must evolve to keep up with the new reality."
Truth is the customer reality. Beauty is in the brand response.