The worlds of telecommunications and media seem to change daily and often with little notice. How do you create an experience that puts people in control?
People feel overwhelmed by fragmented platforms and content streams. To combat this, prioritize access to personally curated content, and give them control over payment model options.
Create opportunities for customers to participate in unique and immersive content, customizing their journey based on their own preferences.
Treat customer data with respect and deliver value, relevance, and convenience in exchange for information.
Be ready for 5G networks' dramatic improvements in latency, capacity and reliability–which will open the floodgates for new types of content creation and consumption.
Image credit: Wavebreakmedia, Envato Elements
We’ve helped clients like Comcast and Technicolor liberate people from traditional models, imbue them with the choice and control they seek, and spark excitement for the future of entertainment.
"The future of media and entertainment is data driven. OTT and 5G are expected to boost data consumption leading to more advanced AI, IoT devices, VR, and location-based services. Customer experiences must evolve to keep up with the new reality."
Danielle Rossi
Senior Vice President, Client Services
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