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Some key insights from the latest findings…

  • Around 1 in 10 customers prefer to bank “mostly” or “entirely” in-person
  • Digital preference is driven by convenience, speed, and ease whereas in-person preference is about security and deeper relationships
  • Up to 80% of customers who prefer to bank in-person have changed their banking style since the start of the pandemic
  • Half of those who prefer interacting entirely in-person plan to bank more digitally in the next 6-12 months

The future of discretionary spending

As governments ease social restrictions and businesses re-engage customers, will an increase in spending follow? And as consumers grapple with when, where and how to spend, will they return to their pre-pandemic habits or will this new reality stick — at least for the immediate future? To answer these questions and take a closer look at how the COVID-19 pandemic has changed consumer spending, Hero Digital surveyed 1,600 people in May 2020 to learn more about their behaviors and preferences.

Unlocking digital banking audience opportunities

Before we start proclaiming “the death of the branch” or “the end of cash” we need to remember that the strategy to get to digital transformation is still not a one-size-fits-all solution. This new digital audience segmentation is intended to define audiences as well as provide a benchmark to begin thinking about how to best map out the path to digital transformation, starting with the customer behaviors first.

Hero Q&A with a banking CMO: Learning through adaptation

At a time when COVID-19 is having profound implications on all aspects of daily life for people around the world, banks and credit unions have a crucial role in ensuring the continued functioning of society. We sat down (virtually) with Becky Smith, CMO of SECU, to talk about how SECU, Maryland’s largest credit union, is adapting to COVID-19 and what the long term implications of this response may be on customer experience going forward.

We are Hero.
A new kind of Customer Experience Company.

Born at the intersection of Business, Design, and Technology, we create experiences of Truth & Beauty to have a positive impact on people—and on the businesses that serve them. We’ve built impactful, personalized, and cohesive customer experiences for payment providers (Bank of America Merchant Services), retail banking (U.S. Bank, Westpac Bank NZ), money management solutions (TD Ameritrade), and insurance providers (Humana).

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