Using technology to enhance the customer experience while still maintaining a personal connection with customers is an artful balance. But there are several brands that are doing this exceptionally well. Our Innovative Retail Walking Tour: San Francisco Edition includes a curated list of favorite digitally-powered in-store experiences, plotted along a two mile walking path. The guidebook allows you to enjoy the tour on your own, and classifies each experience by CX feature and level of human interaction, while also explaining why the experience is important for elevating customer engagement.

Be inspired by the forward-thinking companies that are setting the bar with the new standard of omni-channel customer experience!