B2B technology has become more complicated in recent years as the cloud has expanded to accommodate ever more software offerings.

Development tools have advanced just as quickly. We have worked with some of the largest B2B technology companies in the world, including Salesforce, Intel, Informatica, and more, which gives us a broad understanding of the complexity of both the products and the buying cycle in the B2B technology landscape. As the cost of development has come down, new entrants jump into the space every day, while at the same time older, established brands are consolidating. We understand how to help B2B technology brands differentiate amidst it all, and win more lifelong, repeat customers.

We’ve worked with top tech companies in the B2B space, building a deep group of experts who are as comfortable supporting the development of new B2B tools as they are leveraging deep insight into the B2B buying cycle to craft an effective customer experience strategy.

KPIs

  • Conversion Rate Optimization
  • Channel Attribution
  • Sales Cycle Acceleration
  • Revenue Growth
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • Lead Conversions
  • Market Share
  • Bounce Rate
  • Traffic to Retail
  • Organic Search Ranking

Services

  • CX Strategy
  • Products + Experiences
  • Technology Platforms
  • Data + Insights
  • Digital Marketing
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