Truth & Beauty Index Digital Wellness Customer Insights
Uncover key human insights for successful digital transformation.
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Successful digital transformation outcomes come from making the right choices for your business based on what matters most to your customers.
The Digital Wellness Truth & Beauty Index uncovers what matters most to today’s wellness customers across each generation. Using Hero Digital’s proprietary framework, you’re able to see the hidden attributes that drive both brand choice and brand advocacy, so that you can place your customers at the center of your digital strategy.
During this unprecedented time, people across every generation are taking control of their mental and physical health using new, transformational tools.
Leading wellness brands are responding to new customer demands by creating transformational digital experiences. In this unique category, brand advocacy is gained by empowering people to live their best life on their terms.
To succeed, leading brands must enhance people’s lives with digital experiences that make a meaningful impact. This begins with understanding what today’s wellness customers value most.
This report highlights important takeaways from four generations—Gen Z, Millennial, Gen X, and Boomers. Each generation has unique customer experience priorities, defined by what consumers say is important when choosing a brand and what people feel is important when recommending a brand.
We distill the simple truth to create a beautiful future.
Hero Digital is a leading independent digital transformation company born in California at the intersection of business, design, and technology. Our purpose is to distill the simple truth to create a beautiful future — a customer experience future that is good for people and business. Hero Digital’s holistic process and integrated methods help leading brands like Comcast, Twitter, U.S. Bank, Salesforce, Sephora, Jefferson Health, The Robert Wood Johnson Foundation, and TD Ameritrade Institutional achieve growth.