Retail & Consumer Goods Cookieless Future
In this new era of privacy, every brand is now a data company.
Embrace privacy to create a powerful and secure customer intelligence ecosystem.
Connecting in-person interactions with digital experiences is now expected in retail and consumer goods. To increase conversions, it’s important to tailor customer interactions based on past interactions.
The challenge is, consumer trust is low. People aren’t likely to submit their personal information without reason. Securing consumer data is important for long-term trust as privacy concerns weigh heavily on consumers’ minds.
In this new era of privacy, every brand is now a data company. Marketing strategies that rely heavily on third-party cookies are disappearing. Serving targeted ads and personalized content to prospects and customers is going to be challenging.
When personal data is harder to obtain, customer intelligence becomes more valuable. It’s important to develop digital transformation strategies that boost your ability to collect and utilize first-party data.
It’s time to welcome a new era of privacy. Leading retail and consumer goods brands are embracing the end of third-party cookies with new levels of transparency and authentic conversations.
Hero Digital’s Retail & Consumer Goods Cookieless Future Report highlights new, genuine ways for companies to collect data and gain insights into their customers.
Replace third-party cookies
ID replacements like TTD Unified ID 2.0 or LiveIntent nonID
Get first-party data
Anonymous identity resolution with enriched data, such as FullContact Unified ID
Maximize first-party data
A Customer Data Platform (CDP) to ingest data, segment users, and personalize digital experiences
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