Digital For People Digital Transformation Playbook

How to make your digital transformation matter.

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Accelerate Business Transformation

Meaningful digital transformation starts with understanding the people on the other side of the screen.

When planning for digital business transformation, prioritizing where to invest resources is difficult. Small mistakes can cost companies millions of dollars, or worse.

Often, in an effort to keep up, companies invest in technology, without first examining the human needs that drive change.

Before undertaking customer experience and digital transformation initiatives, it’s important to make sure what you’re doing matters to the people you serve.

Digital Transformation Vision

Understanding what people value isn’t easy. Without the right methods, organizations maintain inside-only priorities and ignore emerging customer needs.

By creating customer experiences that improve people’s lives, leading companies gain lasting loyalty.

This begins with research to gain perspective and identify unmet human needs. Next, business leaders should assess possible opportunities on their potential for meaningful impact and scalability. Finally, to capture their value and vision, it’s essential to plot an actionable roadmap forward.

Hero Digital’s Digital Transformation Playbook helps business leaders focus their strategy on what matters most to their customers and clients, highlighting key takeaways from five industries—Financial Services, Health & Wellness, High Tech, Retail & Consumer Goods, and Manufacturing.

Download the full report to uncover possibilities, reveal opportunities, and create positive business outcomes.


Zoom out to gain perspective and identify unmet human needs.


Zoom in to assess transformation opportunities.


Advance concepts to reach their full potential.

We distill the simple truth to create a beautiful future.

Hero Digital is a leading independent digital transformation company born in California at the intersection of business, design, and technology. Our purpose is to distill the simple truth to create a beautiful future — a customer experience future that is good for people and business. Hero Digital’s holistic process and integrated methods help leading brands like Comcast, Twitter, U.S. Bank, Salesforce, Sephora, Jefferson Health, The Robert Wood Johnson Foundation, and TD Ameritrade Institutional achieve growth.