CX Trend Snapshot Winning the Future Battle with Neobanks
Transform traditional banking to meet the increasing customer demand for empowerment, shared values, and guidance.
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The rise of neobanks highlights a rapid change in the financial services industry.
Using mobile technology and remote agents to provide 24/7 online services, neobanks are changing customer expectations. By revolutionizing the concept of convenience and connecting with customers in new intimate ways, these organizations are poised to challenge traditional banks.
Financial services leaders must transform their business strategies to meet the increasing demand for empowerment, shared values, and guidance.
Winning the future battle against this new breed of banks requires strategic digital transformation. Traditional banks must examine what’s driving customer advocacy and create digital experiences that connect with today’s financial services customers on a human level.
This Financial Services CX Snapshot showcases what financial services customers value most about neobanks and the customer experience initiatives that traditional banks should prioritize to win in the future.
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Hero Digital is a leading independent digital transformation company born in California at the intersection of business, design, and technology. Our purpose is to distill the simple truth to create a beautiful future — a customer experience future that is good for people and business. Hero Digital’s holistic process and integrated methods help leading brands like Comcast, Twitter, U.S. Bank, Salesforce, Sephora, Jefferson Health, The Robert Wood Johnson Foundation, and TD Ameritrade Institutional achieve growth.