The Concept that Could Have Saved Toys “R” Us

Imagine a retail store that rotates inventory every 8-12 weeks, closing for two weeks as staff builds a custom theme that puts the customer at the center of the experience. This is the concept behind CAMP, a Family Experience Store, and perhaps the way Toys “R” Us could have been saved.

Join our exclusive Retail Innovation Club that facilitates learning by touring the most forward-thinking stores and connects you to executive leaders for value-added peer-to-peer conversations.

At CAMP, learn how a multi-channel customer experience strategy behind an innovative retail experience ultimately creates short and long-term business impact. Following the tour, we’ll continue the conversation at Raines Law Room over fancy bites and Prohibition-era cocktails. 

A Magical Retail Experience

Date: Thursday, July 11

Time: 4:30pm, followed by an outdoor cocktail reception at Raines Law Room Chelsea at 6:00pm

Location: CAMP, 110 5th Avenue, New York, NY

Questions: Contact Ashley Kinder, Senior Marketing Manager at Hero Digital, at

Please note: there are a limited number of seats available. 

Speakeasy Cocktail Reception

The conversation continues at the Prohibition-era speakeasy, Raines Law Room Chelsea (48 West 17th Street) for an outdoor reception featuring fancy cocktails and bites. Enter through the unmarked #48 black door to a plush lounge and join us in the back garden.

Exclusive Partner Sponsor

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