Today an intrepid group of us ventured out to Ocean Beach, which sits at the western edge of San Francisco. During August in SF, most folks on the beach go to enjoy San Francisco’s classic summer weather. The thick fog and the temps below sixty make for great dog walking, or just bundling up with your down jacket and beanie and taking in the ocean air.
Our crew was there to clean up the coast. With a posse of employees, friends, and family members, we gathered about ten bags of trash in the span of a couple of hours. We found the craziest things: BBQ skewers, sheet metal, “doggie bags,” burned math homework, and the ubiquitous cigarette butts were all part of the haul.
Beach cleanups might seem like no big deal, and I’m not claiming we were out there curing cancer, but regular coastal cleanups are actually pretty important. According to the latest research from nonprofit 5 Gyres, there are currently around 5 trillion pieces of plastic, weighing over 250,000 tons, afloat in the world’s oceans. The California Coastal Commission reports that west coast communities spend more than $520,000,000 each year to combat litter. Cigarette butts are almost always the #1 item cleaned up by a landslide.
It was nice to make the beach a better place, and a safer place. We did good and had fun too.
Dave Kilimnik is CEO of Hero Digital.