First, the Hero team worked with WD to craft a digital strategy that tied back to the company’s business objectives, then we looked at executing on that strategy across design, content, and development, and defined key performance indicators to ensure that each phase of the project was moving us closer to the company’s business goals.
To align with WD’s more modern brand direction, we updated the look and feel of the WD site. Then, the team set about enhancing the user experience for shoppers by leveraging the power of WD’s CMS, Adobe Experience Manager. Now, all of the pages a customer sees at wdc.com use elements from Adobe Commerce. So while the commerce functionality of the site still sits on Digital River, WD’s legacy commerce engine with the same back-end as before, the pricing and product information is delivered into beautiful AEM pages, creating a seamless customer experience. All pricing and inventory is fetched live, and WD staff are able to make updates to particular pages– select default SKUs, for example, hide a particular product for a period of time, customize messaging, and so forth across multiple locales.