Hero met with various key Belkin International executive stakeholders and the company’s core creative team to define six common project types and then 26 individual workflows across those six buckets. A consistent approval process was also implemented across workflows to ensure that all assets in the DAM meet brand standards. The Hero team then customized and deployed an AEM Assets (Adobe Experience Manager Digital Asset Management) system for Belkin International.
To ensure that the new system did everything needed, Hero and Belkin International developed a controlled vocabulary for describing, naming, and tagging assets. Hero then created an automated system for users to move assets from project working files to their proper place inside a folder structure in the DAM. Now, rather than wasting time digging around for a particular asset, users can easily find what they need either by drilling down through folders or by utilizing a faceted search based on keywords and tags.
Because Belkin International sales staff were often coming to marketing with one-off creative needs — wanting an asset in a different color for example, or a photo of a different size — Hero implemented the automated rendition feature in the DAM. Hero worked with Belkin International stakeholders to come up with some predefined sizes for assets commonly used on web, print, social channels so that when a user uploads a new asset those renditions are automatically created. The team also created a self-serve asset share portal so that sales, customers, partners, and product managers can get the files they need without having to ask a designer.