Digital Products

Experience matters

Digital products form a critical part of the digital customer experience for every brand. While websites and campaigns address prospects before their purchase decision, digital products address the needs of current customers by providing functionality, utility, and personalization. Core products for SAAS platforms, branded customer portals, and mobile apps for today’s IoT devices are all great examples of digital products that complete the customer experience, delight end-users, and build brand loyalty.

Digital products don’t exist outside of the broader brand experience — in fact they afford companies a chance to own the end-to-end customer experience. At Hero Digital, we see this as an opportunity not to waste. We understand that customer experiences spanning multiple touchpoints and contexts may be asynchronous, and see digital products as tools spanning those gaps, capturing unmet needs and offering a differentiated and personalized customer experience.

EXPERTISE

  • Product Strategy
  • Analytics and Measurement
  • Product Channel Alignment Strategy
  • UX and Visual design
  • Prototyping
  • Technology Selection
  • Product Development
  • 3rd Party Integrations
    Ongoing Insights and Optimization

We personalize
the experience

Customers expect a high degree of personalization when they have an established relationship with a brand. Personalization and customization of experiences offer a way to deepen the relationship with the customer, but also introduce complexity into the design and development process. We make sure that these strategies are grounded in a solid understanding of your customer personas and what they are trying to accomplish.

Consumer to enterprise, mobile to desktop.

Part of designing a great digital product is understanding the context in which it will be used: by an enterprise buyer on their desktop? by a consumer on their tablet? by a CEO on his smartphone during his commute? We conduct thorough research to determine the needs of customers across multiple contexts, and to understand the needs of organizations of any size, across multiple industries, whether their customers are consumers or enterprise buyers.

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