Healthcare

Fostering wellness through patient experience

Customer (patient) experience plays a more critical role in healthcare than in any other industry. Couple sky-high expectations with the complexities involved with rapidly growing health systems, serving an aging population, regulation, billing, and electronic health records, and the situation becomes daunting. And to raise the stakes higher, health systems and providers are constantly measured against the experience and quality of outcomes they deliver with the shift toward accountable care currently underway.

We view this complexity as a tremendous opportunity for organizations to differentiate by focusing on digital customer experience and improving patient satisfaction. Hero Digital’s specialized teams work with organizations across the healthcare landscape, helping them to conceive and build personalized patient experiences to reduce friction and serve critical needs. We combine institutional knowledge with insights gleaned during discussions with patients, practitioners, and administrators. We then design new models to engage, convert, and communicate, all enabled by technology that paves the way for future enhancement while ensuring the strongest levels of security.

KPIs

  • Web-initiated Appointments
  • Registrations for EHR
  • Organic Search Traffic
  • Patient Satisfaction
  • Inpatient Occupancy Rate
  • Brand Awareness
  • Procedure Value
  • Physician Profile Views
  • Secondary & Tertiary Referral Volume