Product Design

Amplifying your design work

Hero Digital’s product design team combines the creativity and innovation of an agency with the experience and speed of an internal team. We work with organizations of any size to design the next generation of innovative products and services. That can mean supporting the design of an entirely new product, or redesigning existing products, from desktop to mobile, consumer to enterprise.

Services

Strategy & Research
  • Use Cases & Persona Development
  • Product Positioning
  • User Research
  • Competitive Analysis
  • Usability Auditing & Testing
Design
  • Information Architecture
  • User Flows
  • Interface and Interaction Design
  • Data Visualization
  • Design Systems
Prototyping
  • Click-Through Prototypes
  • Full-Stack Prototypes (HTML/CSS/JS)
  • Mobile Prototypes
  • Motion Studies

How we get it done

Proven methodology, iterative approach

The best designs are the result of insight, experience, and collaboration. Our product designers work closely with your team and adapt to how your business functions. Having worked as in-house designers on the client side, we know what it takes to ship a product.

Multi-functional teams

The best products are designed when design, engineering, and product teams are working together, not just to plan out the work, but to strategize, ideate, and refine. By working this way, we avoid getting too attached to any one idea without some sort of external validation.

User-centric design that also supports the business

Creating a strong user experience begins by understanding your users. Through interviews, research, and persona development, we help clarify what they need and want. And while traditional design agencies often focus on the “look” and neglect the “feel,” we produce prototypes you can see and explore—real interfaces that let you be sure the end result suits your company and your users.

Systems thinking

The end output of a digital product may show up on a screen, but a well designed product is really the result of a good design system, not a series of screens. By understanding the core layouts, components, and patterns of your product, we will help you create a design system that is flexible and extensible. Having a complete design system will enable you to scale to an entire product without having to design hundreds of individual screens. This also provides a great reference for in-house product teams tasked with maintaining and extending the design as they introduce new features.