design_hero

Creating hero
moments

Owning the Moment

Our design team is built on the idea that companies can own their brands across channels, creating a connection with their customers, and delivering memorable moments. At Hero Digital, our diverse group works together in a highly collaborative, team-based organization to deliver great ideas. Where most design agencies choose to separate the capabilities of UX, interaction, service, and visual design into their own silos, we build teams of experts with a diverse set of skills, bringing them together to generate unique ideas, inspire one another, and ultimately create the greatest value for our clients.

Context Is Everything

When we approach a new project, we focus on pinpointing a core set of user interactions across customer touchpoints. We design with prototypes rather than static comps because we want to work from real models of the ideal experience–what we call the “hero moment”. Designing from user flows alone tends to miss what tasks a user is going to undertake across devices, where the user is doing these things, who they’re with, what time of day it is, or what is motivating them to take an action. By pulling in context and focusing on identifying these hero moments, we better understand what will drive engagement throughout the entirely of the designed experience.

We are built for innovation and problem-solving

The capabilities of the Hero Digital design team span the continuum from design research and strategy to service design, user experience, interaction, and visual design. We have experience building retail experiences, mobile apps, enterprise software, eCommerce, and websites.

Our team-based model fosters individuals’ ability to solve problems and share ideas, drives interpersonal communication and collaboration, and builds a more integrated delivery model.

Brand Strategy +
Graphic Design

UX +
Service Design

Visual +
Interaction Design

Motion +
Prototyping