Data-driven CX

Our Data Services

Brands have more data about their customers than ever before. We combine strategy and tools like Adobe Analytics, Google Analytics, Tealium, and more to turn that data into insights that drive business decisions and improve performance.

Data
Strategy

  • Data and Analytics Audit
  • Business Goals and Requirements
  • Competitive and Peer Analysis
  • KPIĀ Definition
  • Measurement Strategy

Solution
Design

  • Systems Architecture
  • Solution Design Reference
  • Attribution Modeling
  • Reporting Design

Solution
Implementation

Tools we work with:
  • Adobe Analytics
  • Adobe Target
  • Google Analytics
  • Optimizely
  • Tealium
  • Tableau
  • Domo
  • System Implementation and Configuration
  • Integration of Data Platforms
  • Integration with MDM
  • Development of Reporting
  • Development of Data Visualizations

Insights
& Optimization

  • Ongoing Data Analysis
  • Multivariate and A/B Testing Programs
  • Monthly Insights
  • Content Optimization
  • Marketing Performance Measurement